Roles & Responsibilities:
- carrying out keyword research using software such as Moz to optimise web content
- tracking metrics such as organic traffic, conversion rates and time spent on page using platforms such as Google Analytics
- monitoring and reporting on search trends and SEO performance
- analysing websites and social media pages to make recommendations for improvement
- performing competitor analysis to identify content gaps and areas for improvement in website design
- staying up to date with new SEO, social media and digital marketing industry trends, tools and practices, which are constantly changing
- using Excel spreadsheets to compile reports
- implementing link-building strategies
- making suggestions for SEO-friendly content creation
- providing keyword insights and SEO advice for other teams within the organisation
- optimising webpages for mobile devices.
Requirements and skills
- Work experience as an SEO Analyst or similar digital marketing role
- Expertise in Google Analytics
- Familiarity with keyword research and management tools
- Experience with email campaigns and paid advertising
- Understanding of ranking factors and search engine optimization practices
- Strong analytical skills.
Experience: 1 to 4 yrs Exp
**Immediate Opening**